Cold-Pressed Juice Business Masterclass:
Your Journey to a Premium Juice Bar Starts Here
Are you passionate about health and wellness? Dreaming of owning a juice bar that stands out for quality, taste, and brand experience? The Cold-Pressed Juice Business Masterclass is a comprehensive, private 1-on-1 course designed for aspiring entrepreneurs who want to build a premium juice business from the ground up. Whether you want to launch your own brand or potentially operate an LTB franchise, this masterclass will equip you with everything you need to succeed.
This course is more than theory. It’s a turnkey roadmap based on real business experience in Bangkok’s mid to high-end juice market. You’ll walk away with hands-on knowledge, tools, and the confidence to launch a profitable and sustainable juice brand.
🍊 Course Format
Private Coaching: 1-on-1 (in-person in Bangkok or online)
Total Duration: 12 hours (spread over 2 days)
Language: Thai or English
🔹 Who Is This Course For?
Health-conscious individuals who want to launch a juice bar or premium juice brand
Corporate professionals or hospitality pros exploring a second income or business
Future LTB franchise partners
Entrepreneurs looking for a turnkey model with support, proven formulas, and insider knowledge
📆 Course Outline: What You Will Learn
1. Juice Industry & Brand Positioning
We’ll explore the cold-pressed juice industry and its rapid growth, particularly in urban and wellness-conscious communities. You’ll learn about customer expectations in the mid-to-high-end market and how to build a strong, authentic brand that customers trust. We’ll define your niche and guide you in crafting a unique story that connects emotionally with your audience.
2. Product Development & Ingredient Sourcing
Get hands-on with the foundations of juice recipe development, including nutritional balance, flavor layering, and seasonal planning. We’ll share sourcing strategies to find high-quality produce and ingredients that reflect premium standards. This module includes a practical R&D Lab Session where you’ll create and test your own recipes, evaluate shelf life, and learn how to refine blends for flavor, yield, and consistency.
3. Operations & Kitchen Setup
Learn how to set up your production kitchen with cold-press machines, food-grade storage, and efficient workflows. We’ll cover layout design for small-scale kitchens, equipment recommendations, and cold-chain protocols that preserve juice quality and freshness. You’ll also learn how to manage production schedules to minimize waste while maximizing productivity.
4. Business Planning & GP Calculation
Discover how to budget for your business launch and day-to-day operations. You’ll understand the key drivers of profitability, including pricing strategies, cost of goods sold (COGS), and Gross Profit (GP) margins. We’ll help you build a business plan that includes a break-even analysis, startup capital planning, and how to achieve sustainable monthly profits.
5. Branding, Packaging & Visual Identity
Your packaging speaks before your product is tasted. In this module, we’ll dive into how to create a cohesive, premium visual identity for your brand. Learn what makes packaging desirable, sustainable, and practical for retail or delivery. You’ll also get guidance on label design and storytelling that reflects your brand ethos.
6. Sales Channels & Growth Strategy
Explore the pros and cons of different sales models—direct-to-consumer, café partnerships, and pop-ups. You’ll learn how to scale thoughtfully, approach retail partners, and how to design smart promotions for product launches. We’ll also cover how to plan your juice menu rotation to keep offerings fresh and engaging.
7. Marketing & Community Awareness
In today’s world, marketing is more than ads—it’s about connection. Learn how to build awareness and loyalty by collaborating with wellness influencers, fitness studios, and health-conscious communities. We’ll walk you through how to plan launch campaigns, create buzz through events, and grow a customer base that keeps coming back. Learn to use platforms like Instagram and LINE to drive conversions and build a strong brand presence.
8. Delivery, GrabFood & Logistics
Get step-by-step guidance on how to partner with GrabFood and run a profitable delivery operation. Learn how to structure your menu, pricing, and packaging for delivery platforms while maintaining quality. We’ll also cover delivery logistics, preparing for peak times, and calculating commissions into your GP.
9. Legal, Licensing & Team Building
Understand the basics of starting your business legally in Thailand—from company registration to licensing and food handling protocols. We’ll guide you on how to recruit, train, and retain a small but effective team, with SOPs to ensure smooth daily operations.
10. Franchise Opportunity (Optional Path)
For those who wish to be part of a recognized and growing brand, we’ll introduce the LTB franchise program. This includes an overview of the support, systems, and expectations for franchisees. Best of all, the THB 25,000 course fee is fully deductible from the franchise entrance fee should you decide to move forward with LTB.
11. Personalized Planning & Final Q&A
Wrap up your learning journey with a 1-on-1 concept development session tailored to your idea. You’ll receive direct feedback, next steps, and lifetime access to helpful templates including:
Startup budget and breakeven calculator
Sample P&L and pricing matrix
Grab commission GP calculator
Kitchen equipment checklist
Supplier contact list (juice bottles, ingredients, labels, etc.)
💸 Course Fee & Packages
Starter Tier – THB 25,000, subject to 7% VAT
Full private course (10–12 hours)
Hands-On Cold-Pressed Juice Workshop
Startup templates and calculators
1 x 30-minute follow-up Q&A session (valid for 30 days)
Premium / Franchise Pathway – THB 45,000, subject to 7% VAT
For aspiring founders who want to build a high-performing juice business or pursue the LTB franchise.
Includes everything in the Starter Tier, plus:
Certificate of Completion
Signed certificate indicating mastery of the premium curriculum — valuable for credibility with partners, investors, or future franchise evaluations.
Juice Menu Critique + Market Fit Feedback
Submit up to 5 juice or smoothie formulas for expert review and receive actionable insights on flavor balance, price positioning, and market appeal.
Guest-Facing & Back-of-House SOPs
Access professionally written standard operating procedures for front-of-house service and back-of-house production. These documents support team training and performance evaluations.
30-Minute Packaging & Branding Feedback Session
Receive direct input on your label designs, bottle choice, or overall visual identity to ensure alignment with your brand strategy and customer expectations.
Juice Yield & Cost Calculator (Excel Template)
A plug-and-play calculator to help you determine yield per ingredient, true cost per bottle, and margin per SKU — essential for profitability and inventory planning.
P&L Statement Template with KPI Formulas
Simple but powerful worksheet to track revenue, cost of goods, labor %, breakeven point, and other key metrics — for ongoing operational insight and scaling.
2 Additional Q&A Sessions (within 60 days)
Ongoing mentorship after the course — perfect for follow-up questions, real-time problem-solving, and progress accountability.
Personalized Business Plan Review
Submit your draft plan for feedback on concept, feasibility, brand strategy, and financials — with suggestions for improvement or refinement.
Priority Access to LTB Franchise Opportunity
Premium learners receive first consideration for available franchise opportunities and support throughout the evaluation process.
Course Fee Deductible from Franchise Entrance Fee
If you are approved to open an LTB franchise, your course fee will be 100% deducted from your franchise fee.
✨ Build Your Juice Brand with Confidence
This is not just a juice course—it’s a roadmap to launching a business you love. Whether you see yourself running a neighborhood juice bar, becoming a local wellness brand, or joining the LTB family, this masterclass gives you the tools, clarity, and real-world insight to make it happen.
There has never been a better time to build a business rooted in health, sustainability, and creativity. Let us guide you every step of the way.
👩🏫 Meet Your Instructors: Pin & Por
Pin and Por are the founders of LTB, a premium cold-pressed juice and smoothie brand with a growing presence in Bangkok. With backgrounds in hospitality and business management, they bring real-world experience and deep industry insight to this course. They've built a juice business from the ground up, understanding not just the product but the operational and branding excellence needed to succeed in the high-end market.
👉 Read more about Pin & Por on Our Story
Ready to take the first step?
Contact us now to book your private session. Spots are limited each month to ensure personalized attention and mentorship.
