LTB Fresh-Press Partner Model
A controlled, premium expansion model inspired by best-in-class global franchise systems—reimagined for fresh, functional nutrition.
What Is LTB.
LTB (License To Blend) is a Bangkok-born wellness brand specializing in fresh-pressed, functional juices and nutrition.
We are built on a simple principle:
Real ingredients, real processes, and real standards—without shortcuts.
The Market Challenge
Demand for wellness is accelerating, yet the category faces clear challenges:
Quality inconsistency across operators
“Healthy” claims diluted by shortcuts and additives
Difficulty scaling fresh products without compromising standards
The Solution: LTB Fresh-Press Partner Model
A certified operating model that enables partners to serve LTB products pressed fresh on-site, while operating under a strict, centralized system.
The model is inspired by leading franchise and supply-chain systems, adapted specifically for:
Fresh fruits and vegetables
On-site pressing
High hygiene, safety, and wellness standards
How the Model Works (High Level)
LTB retains ownership of:
Brand and positioning
Menu architecture
Recipes
Operating standards
Certification and audit system
Partners operate:
Under LTB’s defined standards
Using approved equipment and processes
With controlled sourcing and specification-based ingredients
This is not a mass franchise. It is a curated partner network.
Where the Model Fits Best
Independent cafe and juice bar owners
Premium gyms and wellness studios
Hotels and serviced residences
Office buildings and corporate wellness programs
International schools and lifestyle hubs
Why This Model Works
Freshness preserved through on-site pressing
Quality controlled via specification-based systems
Brand trust protected through certification and audits
Scalable growth without dilution of standards
Ideal Partner Profile
This model is designed for partners who:
Operate premium or wellness-aligned locations
Serve health-conscious, quality-driven customers
Are committed to long-term brand building
Value discipline, consistency, and operational integrity
The Opportunity
Rising demand for credible, trustworthy wellness brands
Bangkok as a strategic launchpad for regional expansion
A system designed for quality-led scale, not speed
LTB is building a network, not just stores—a platform for trusted, fresh nutrition wherever people live, work, and train.
Franchise Readiness Checklist
LTB Fresh-Press Partner – Self-Assessment
This checklist helps potential partners assess their fit with the LTB system.
Strategic Alignment
☐ I value brand trust over short-term profit
☐ I am comfortable operating within a defined system
☐ I am seeking a long-term partnership, not a quick win
☐ I respect product integrity and consistency
Location & Customer Context
☐ I have access to a premium or wellness-aligned location
☐ My customers value health, quality, and transparency
☐ Foot traffic or captive audience supports premium beverages/healthy snacks
People & Operations
☐ I can dedicate trained staff to daily operations
☐ My team can follow precise procedures consistently
☐ I am open to certification, training, and re-audits
☐ I understand standards must be upheld every day
Product & Process Mindset
☐ I am comfortable working with fresh ingredients
☐ I accept that waste control is part of fresh food operations
☐ I will not modify recipes or processes independently
☐ Hygiene and food safety are non-negotiable
Systems & Compliance
☐ I am willing to use approved equipment and setups
☐ I can comply with storage, handling, and rotation standards
☐ I accept periodic quality checks
☐ I understand certification may be suspended if standards are not met
Financial & Business Expectations
☐ I understand this is not a passive, low-effort investment
☐ I align with premium positioning, not discount-driven sales
☐ I am prepared to invest in training, setup, and quality upkeep
☐ I prioritize sustainable margins over volume-only growth
Evaluation
If you check most boxes:
You may be a strong candidate for the LTB Fresh-Press Partner Program.
If many areas are uncertain:
This model may not be suitable—and that is intentional. LTB prioritizes fit over speed.
Frequently Asked Questions
-
LTB operates a certified partner model, not a traditional mass franchise.
We focus on controlled growth, operational discipline, and long-term brand equity.
-
Yes. LTB products are pressed fresh on-site to preserve freshness and function, following strict operating standards.
-
No. All products are prepared according to LTB’s defined menu architecture and standards to ensure consistency and brand integrity. You are however welcome to share your ideas for new ranges of products. These will be reviewed and approved by the LTB. management team before the launch.
-
LTB retains ownership of the brand, systems, and operating framework.
Partners operate under certification and ongoing compliance.
-
LTB is looking for business partners with proven experience and a strong track record of building and operating successful businesses. Ideal partners are hands-on operators who are actively involved in day-to-day execution and decision-making, rather than passive investors.
Most importantly, our partners share a deep commitment to upholding quality, consistency, and operational standards. They understand that long-term brand value is built through discipline, attention to detail, and respect for the integrity of the product and the system.
We prioritize fit over scale.
-
This model is designed for operators, not passive investors.
Daily discipline and team engagement are essential.
-
Through:
Defined operating standards
Training and certification
Periodic audits and reviews
Standards are enforced to protect both partners and the brand.
-
We begin with alignment—before any partnership discussions.
At LTB (License To Blend), we believe that strong partnerships start with shared values, not quick agreements. Before exploring any commercial structure, we focus on understanding whether there is alignment in quality standards, operating discipline, and long-term brand vision.
To support this process, all interested partners are guided toward the LTB Juice Business Masterclass as the first step.
Why the Juice Business Masterclass?
Fresh-pressed juice is one of the most operationally demanding categories in F&B. Maintaining freshness, hygiene, consistency, and profitability at scale requires deep understanding—not assumptions.
The Juice Business Masterclass is designed to:
Provide a realistic, behind-the-scenes view of operating a premium juice business
Explain sourcing, yield control, food safety, and cost management
Set clear expectations on daily operations and quality control
Help both parties determine mutual fit before moving forward
This step protects the brand, the partner, and the customer.
Is the Masterclass Required to Become a Partner?
Yes. Completion of the Juice Business Masterclass is the pathway toward becoming an LTB Fresh-Press Partner.
This is not a sales course or a shortcut to a franchise. It is a structured learning and alignment process designed for experienced, hands-on operators who take quality seriously.
What If I Decide Not to Partner After the Masterclass?
That is completely fine—and expected in some cases.
Many participants find the masterclass valuable even if they choose not to proceed. The knowledge is highly applicable to wellness, hospitality, and F&B operations beyond LTB.
At LTB, we prioritize fit over speed.
Who Is This Best Suited For?
The Juice Business Masterclass is ideal for:
Business owners with proven operating experience
Partners who are hands-on and detail-oriented
Operators focused on long-term brand building
Businesses that value discipline, consistency, and integrity
What’s the Next Step?
If this approach resonates, the next step is to explore the LTB Juice Business Masterclass. From there, we assess alignment and discuss potential partnership opportunities—only if it makes sense for both sides.
